As the residential real estate brokerage industry matures
from the high-flying tech startup era that encompassed
the last decade, media coverage has broadened as new
players have emerged to cover it, and, increasingly,
the verticals that surround it, such as mortgage,
homebuilding and renting. These media companies track
the industry’s big changes and dynamic evolution in real
time and serve as the leading distribution, advertising
channels and conversation hubs for the industry. This
chapter catalogs the landscape and dives into the largest
media companies in the space.
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