Read All About It – The End of Advertising as we Know it
In 2009 the advertising landscape was undergoing fundamental changes. This report details the changes and highlights the new media that brokers and agents need to align their marketing and advertising strategies around.
Time for Market Fundamentals – Is the Tax Creadit All Its’s Supposed to Be?
In an effort to jumpstart the housing market in 2008, the federal government took the first step. The Housing and Economic Recovery Act of 2008 established a tax credit for firsttime homebuyers. This report critically examines the impact of the firsttime homebuyer credit.
In Search of Innovation – How Do You Change The Game?
In 2010 the real estate industry was on the cusp of major change. NAR instituted a challenge for finding new ideas.
Protecting Your #1 Asset – Mission Statement – To Organize All Real Estate Data
In 2010 the real estate industry started to recognize the single most important task at hand was to store, protect and control real estates most valuable asset the property data. At the time NAR 2009 stepped up with RPR to do just that. The report provides an overview of how the process unfolded.
Straddling the Fence – Are You Committed?
Many Realtors have indicated that real estate is not their only occupation. When a realtor has dual careers it raises questions with consumers and other realtors alike, who often need to pick up the slack. This report explains the impact of parttime agents on the real estate industry and offers pointers to Associations and Realtors in this regard.
Change by Design – Time to Grow Up
In 2009 the economy was rapidly changing. Many people are confused and waiting on someone else to take the initiative and step out withan answer from the federal government on down. This report details how Innovation, education and the right mindset equip real estate professionals to meet everincreasing consumer requirements.
Looking Back and Taking Stock 2006-2010
A summary of 20062010 Trends as reported by the Swanepoel Trends Report.Categories include: Real Estate Companies, Outside Players, Realtor Associations, Real Estate Data, Public and MLS, The Consumer, Globalization and Minorities, Real Estate Business Models, Knowledge, Skills and ProfessionalismProductivity and Profitability, Technology, The Internet, and Social Media.
Franchising Mix Modifies – Do You Want to Sit Upfront?
Franchising has shaped the industry like few other concepts or strategies. Its impact ranks with the MLS and the Internet as one of the top three gamechanging strategies in real estate since World War II. This 2010 report is an indepth review of the franchising model in real estate.
Commercial Real Estate
At the start of 2010 commercial real estate was a ticking timebomb creating huge challenges and potential opportunities for investors and those real estate professionals engaged in the market. This report details the state of affairs in the commercial real estate market at the time.
Economic Overview
At the start of 2010 the real estate industry faced an economy that was struggling to find a way out of the recession, a bunch of aggressive government bailouts had been propping up the market that at the same time was utilizing taxpayer dollars to restock the corporate bank accounts. This report presents various views of what may lay ahead for the economy.