References
The complete reference section for the 2007 Swanepoel Trends Report
Top 10 Trendsetters of 2006
This chapter recognizes 10 companies that excelled during the 12 months prior to the 2007 report, in that they pursued the passion of change and innovation. The future of the real estate industry will be a better place because of companies with their spirit, drive, commitment and leadership.
The Bubble, Exotic Loans, Fraud and Declining Commissions Have Created – The Hangover
The past six years or so comprised one of the hottest real estate markets on record in which the industry enjoyed tremendous growth. During this period the country experienced a buying frenzy. According to some, the frenzy will have a hangover affect for the next few years as several variables adjust and correct themselves.
Associations it’s Time for Serious Introspection and Action
NAR has not only held onto its title as the largest trade association in the world, but also become one of the most powerful lobbying organizations on Capitol Hill. But in spite of that, many inside and outside the industry are questioning the future of Realtor&Reg; Associations,
Globalization, Immigration and Growing Demand for US Property Can Create – The Tipping Point
The minority and immigrant population segments, and hence the home buying and selling population, are not being served effectively currently, and the situation is getting worse by the day
Brand Recognition, National Reach, Critical Mass – The Race is On
Companies that don’t reach critical mass, the equilibrium point where growth becomes self-perpetuating, will struggle and often disappear, while those that gain that “magical” level usually become market leaders, very profitable and household brands.
Consumer and Realtor Demographics are Being Shaped by the – Young, Daring and Smart
The residential real estate brokerage industry, along with other industries and professions, is currently dominated by the Baby Boomers. As the Boomers make way for Generations X and Y, the world is gradually dealing with the change – real estate included.
With a Poor Image and Lack of Knowledge it’s Time for the Instrustry to Stop – The Swinging Door
There are unquestionably too many licensed real estate agents today and the barriers to entry are unacceptably low. More extensive and higher-quality education and training would be a positive step in improving the quality of entrant, the level of ultimate consumer service and the overall image of the real estate agent and the industry.
Slicing the Marketing Pie – Chasing the Consumer
The real estate industry, which over many years has become complacent in its marketing methods and approaches, needs to re-evaluate how it markets “Homes For Sale.” Individual agents must adapt quickly to counter the efforts of outsiders and internet companies
Competing, Combating or Collaborating with – Web 2p0
Real estate is an information-based service industry. It used to be that real estate brokers and agents were the holders of information and consumers were dependent on them for it. But that has all changed with Web 2.0. Now it’s all about the sharing of information and collaboration with others.