The complete reference section for the 2007 Swanepoel Trends Report

Top 10 Trendsetters of 2006

This chapter recognizes 10 companies that excelled during the 12 months prior to the 2007 report, in that they pursued the passion of change and innovation. The future of the real estate industry will be a better place because of companies with their spirit, drive, commitment and leadership.

Associations it’s Time for Serious Introspection and Action

NAR has not only held onto its title as the largest trade association in the world, but also become one of the most powerful lobbying organizations on Capitol Hill. But in spite of that, many inside and outside the industry are questioning the future of Realtor&Reg; Associations,

Slicing the Marketing Pie – Chasing the Consumer

The real estate industry, which over many years has become complacent in its marketing methods and approaches, needs to re-evaluate how it markets “Homes For Sale.” Individual agents must adapt quickly to counter the efforts of outsiders and internet companies

Competing, Combating or Collaborating with – Web 2p0

Real estate is an information-based service industry. It used to be that real estate brokers and agents were the holders of information and consumers were dependent on them for it. But that has all changed with Web 2.0. Now it’s all about the sharing of information and collaboration with others.