The complete reference section for the 2007 Swanepoel Trends Report
This chapter recognizes 10 companies that excelled during the 12 months prior to the 2007 report, in that they pursued the passion of change and innovation. The future of the real estate industry will be a better place because of companies with their spirit, drive, commitment and leadership.
The past six years or so comprised one of the hottest real estate markets on record in which the industry enjoyed tremendous growth. During this period the country experienced a buying frenzy. According to some, the frenzy will have a hangover affect for the next few years as several variables adjust and correct themselves.
NAR has not only held onto its title as the largest trade association in the world, but also become one of the most powerful lobbying organizations on Capitol Hill. But in spite of that, many inside and outside the industry are questioning the future of Realtor&Reg; Associations,
The minority and immigrant population segments, and hence the home buying and selling population, are not being served effectively currently, and the situation is getting worse by the day
Companies that don’t reach critical mass, the equilibrium point where growth becomes self-perpetuating, will struggle and often disappear, while those that gain that “magical” level usually become market leaders, very profitable and household brands.
The residential real estate brokerage industry, along with other industries and professions, is currently dominated by the Baby Boomers. As the Boomers make way for Generations X and Y, the world is gradually dealing with the change – real estate included.
There are unquestionably too many licensed real estate agents today and the barriers to entry are unacceptably low. More extensive and higher-quality education and training would be a positive step in improving the quality of entrant, the level of ultimate consumer service and the overall image of the real estate agent and the industry.
The real estate industry, which over many years has become complacent in its marketing methods and approaches, needs to re-evaluate how it markets “Homes For Sale.” Individual agents must adapt quickly to counter the efforts of outsiders and internet companies
Real estate is an information-based service industry. It used to be that real estate brokers and agents were the holders of information and consumers were dependent on them for it. But that has all changed with Web 2.0. Now it’s all about the sharing of information and collaboration with others.