Franchising is one of the most popular ways to expand your company. The Internet has also fueled the growing need for a recognizable online brand, providing a competitive advantage and increased market recognition. Globalization is an added bonus for franchising. So whether a real estate agent wishes to expand their brand, or quickly acquire another brand, franchising is currently one of the best opportunities to achieve that end.
In the 1990s only about 20 percent of the top 10 major residential real estate brokerage brands were owned by public entities, by 2012 that number had exploded to 80.In this report T3 Sixty takes a deep dive into the consolidation of the brokerage industry and specifically the acquisitions of Berkshire Hathaway.
There have been major changes to the traditional real estate business model in the past couple of decades, but in order to survive in a tough industry, brokerage companies need to keep evolving. These 10 powerhouse firms have done just that and are reaping the rewards.
Franchising has shaped the industry like few other concepts or strategies. Its impact ranks with the MLS and the Internet as one of the top three gamechanging strategies in real estate since World War II. This 2010 report is an indepth review of the franchising model in real estate.
New models are shifting the traditional residential real estate brokerage model.