Google Archives

Information Highway Congestion: Too Much Traffic Creates A Virtual Parking Lot

The internet and technology has caused information overload and many consumers suffer from Information Fatigue Syndrome. For an agent to be successful, heshe has to filter and understand the information out there and relay it to the customer in a way that they can understand it.

Two Worlds One Industry: The Evolution Of Online Communities & Networks

The Internet and everything that comes with it has affected personal, public and professional landscapes. We now exist in a digital world, and for better or worse, it has changed the way we do business. Is it a question of shape up or ship out How do professionals keep up with the times and what are the pros and cons of doing so

The New Digital Currency

In the rapidly growing digital age, how consumers receive information is everchanging. Real estate agents and brokers need to move away from oldfashioned ways of marketing their businesses and listings and learn to use and embrace the tools of technology.

Anytime, Anyplace, Anywhere (Mobile)

The battle for dominance in the mobile world is raging. Smartphones and other electronic mobile devices have legitimately become game changers and will impact industries across the globe, and with corporates all vying for a slice of a very lucrative pie, knowing which device to choose and how to use it to your advantage is paramount.

Why A Video Is Worth 1.8 Million Words

Its not a question of should you or shouldnt you but rather how to produce a real estate video. Its the perfect tool to take prospective clients into the home and neighborhood theyre considering purchasing and showing them the lifestyle that goes with it. A wellmade video can mean the difference between losing or closing a deal.

How Tweets Can Make Realtors More Money (Twitter)

If used correctly, twitter can be an effective business tool for savvy real estate professionals to help them engage and build relationships with their existing clients as well as reach a new audience. It can also be a great way to build your brand, communicate and stay abreast of whats happening in your industry.