During the last five years the real estate industry has absorbed an influx of newly licensed agents at a rate and number that has shattered all records. Simultaneously, brokers and agents have been bombarded with new business models, the Internet, bundled services and specialization. The need for true knowledge and fundamental sales skills has never been more prevalent and essential than today.
In this Report, T3 Sixty analyzes the American real estate consumer, a freestanding, selfprotecting, relationship seeking, megaforce in the marketplace.
The Internet and everything that comes with it has affected personal, public and professional landscapes. We now exist in a digital world, and for better or worse, it has changed the way we do business. Is it a question of shape up or ship out How do professionals keep up with the times and what are the pros and cons of doing so
A staggering 85 of agents entering the industry have no sales experience. Combine this with minimal real estate knowledge and a lack of skills in several key areas, and were left with an industry destined for high failure rates. To counter this, education is paramount. This chapter looks at two popular selfimprovement options: designations and coaching.
The real estate industry is saturated with agents and there are now fewer traditional transactions to go around. In order to stand out in the market, there are a number of things savvy brokers can do, including using the Internet to your advantage, building a team, having a solid business plan, acquiring a competitor, trying a new business model, using a virtual assistant, and diversifying your business.
In the rapidly growing digital age, how consumers receive information is everchanging. Real estate agents and brokers need to move away from oldfashioned ways of marketing their businesses and listings and learn to use and embrace the tools of technology.
The Internet and the wealth of information and tools it provides has forever changed the real estate industry and how agents do business. Real estate professionals need to conduct themselves online as they do in real life with integrity and continue to offer excellent service and cultivate an impeccable online reputation.
In 2009 the economy was rapidly changing. Many people are confused and waiting on someone else to take the initiative and step out withan answer from the federal government on down. This report details how Innovation, education and the right mindset equip real estate professionals to meet everincreasing consumer requirements.