Digital organization system, transaction management tool, content creation machine call it what you want, software programmes that help professionals, and especially mobile professionals like real estate agents, store, organize and share content are invaluable.
Online influence is becoming increasingly important. That influence is connected to social media engagement and interaction and those efforts can either help or hinder your perceived influence in your industry.
If used correctly, twitter can be an effective business tool for savvy real estate professionals to help them engage and build relationships with their existing clients as well as reach a new audience. It can also be a great way to build your brand, communicate and stay abreast of whats happening in your industry.