With a Poor Image and Lack of Knowledge it’s Time for the Instrustry to Stop – The Swinging Door
There are unquestionably too many licensed real estate agents today and the barriers to entry are unacceptably low. More extensive and higher-quality education and training would be a positive step in improving the quality of entrant, the level of ultimate consumer service and the overall image of the real estate agent and the industry.
The Growing Knowledge and Skills Vacuum
During the last five years the real estate industry has absorbed an influx of newly licensed agents at a rate and number that has shattered all records. Simultaneously, brokers and agents have been bombarded with new business models, the Internet, bundled services and specialization. The need for true knowledge and fundamental sales skills has never been more prevalent and essential than today.