Slicing the Marketing Pie – Chasing the Consumer
The real estate industry, which over many years has become complacent in its marketing methods and approaches, needs to re-evaluate how it markets “Homes For Sale.” Individual agents must adapt quickly to counter the efforts of outsiders and internet companies
Brand Recognition, National Reach, Critical Mass – The Race is On
Companies that don’t reach critical mass, the equilibrium point where growth becomes self-perpetuating, will struggle and often disappear, while those that gain that “magical” level usually become market leaders, very profitable and household brands.
The Realignment of Marketing Strategies
The Internet has become the most powerful tool in real estate, both as a research device and as a marketing medium. The web has totally changed the consumer’s focus in selecting a media containing the desired data.The challenge for brokers and agents is to find a dynamic blend of print and Internet advertising in order to create one balanced channel that meets the specific needs of their segmented and fragmented real estate consumer. The potential for those who succeed may be a significant increase in market share.
Information Highway Congestion: Too Much Traffic Creates A Virtual Parking Lot
The internet and technology has caused information overload and many consumers suffer from Information Fatigue Syndrome. For an agent to be successful, heshe has to filter and understand the information out there and relay it to the customer in a way that they can understand it.
Two Worlds One Industry: The Evolution Of Online Communities & Networks
The Internet and everything that comes with it has affected personal, public and professional landscapes. We now exist in a digital world, and for better or worse, it has changed the way we do business. Is it a question of shape up or ship out How do professionals keep up with the times and what are the pros and cons of doing so
Thought Reform: The DNA For A New Breed Of Real Estate Professional
A staggering 85 of agents entering the industry have no sales experience. Combine this with minimal real estate knowledge and a lack of skills in several key areas, and were left with an industry destined for high failure rates. To counter this, education is paramount. This chapter looks at two popular selfimprovement options: designations and coaching.
The Tug Of War Has Started… Again: The Evolving And Changing Real Estate Business Model
Two decades ago, the real estate industry waited with bated breath as terms like disintermediation and new business models were thrown around, and many thought brokerage companies and agents were going to disappear entirely as a result of changing technology, the Internet, and the collapse of commissions. While its been far from the doom and gloom anticipated, the industry is changing rapidly, and recently there have been increased calls to again look at reengineering the real estate brokerage model.
In Search Of Productivity: Growing Market Share On A Slippery Slope
The real estate industry is saturated with agents and there are now fewer traditional transactions to go around. In order to stand out in the market, there are a number of things savvy brokers can do, including using the Internet to your advantage, building a team, having a solid business plan, acquiring a competitor, trying a new business model, using a virtual assistant, and diversifying your business.
Why A Video Is Worth 1.8 Million Words
Its not a question of should you or shouldnt you but rather how to produce a real estate video. Its the perfect tool to take prospective clients into the home and neighborhood theyre considering purchasing and showing them the lifestyle that goes with it. A wellmade video can mean the difference between losing or closing a deal.
Guidelines to Expand Your Online Niche (Podcasting)
Podcasting is an inexpensive, fun way of getting your message across, promoting your brand and business and connecting with prospective buyers and sellers. It puts you in the driver seat as you have control over what kind of content you want to convey and in which way you want to do it.