Shattered Glass: Women, Youth & Minorities Step Up To Leadership Roles
Gone are the days of the real estate industry being a boys club dominated by older white faces today, increasingly, minority groups such as women, a wider range of ethnic groups, and younger generations are shattering glass ceilings and taking on leadership roles, helping to bring about positive change in the industry.
The New Digital Currency
In the rapidly growing digital age, how consumers receive information is everchanging. Real estate agents and brokers need to move away from oldfashioned ways of marketing their businesses and listings and learn to use and embrace the tools of technology.
The Secret to Maximizing Your Listings (Portals)
The Internet has forever changed how businesses operate. The changing ways in which consumers now access information will continue to impact the real estate industry and the buyerbroker relationship.
Anytime, Anyplace, Anywhere (Mobile)
The battle for dominance in the mobile world is raging. Smartphones and other electronic mobile devices have legitimately become game changers and will impact industries across the globe, and with corporates all vying for a slice of a very lucrative pie, knowing which device to choose and how to use it to your advantage is paramount.
The Ultimate Digital Organization System (Evernote)
Digital organization system, transaction management tool, content creation machine call it what you want, software programmes that help professionals, and especially mobile professionals like real estate agents, store, organize and share content are invaluable.
How To Become A Major Influencer Online (Klout)
Online influence is becoming increasingly important. That influence is connected to social media engagement and interaction and those efforts can either help or hinder your perceived influence in your industry.
Why A Video Is Worth 1.8 Million Words
Its not a question of should you or shouldnt you but rather how to produce a real estate video. Its the perfect tool to take prospective clients into the home and neighborhood theyre considering purchasing and showing them the lifestyle that goes with it. A wellmade video can mean the difference between losing or closing a deal.
How Tweets Can Make Realtors More Money (Twitter)
If used correctly, twitter can be an effective business tool for savvy real estate professionals to help them engage and build relationships with their existing clients as well as reach a new audience. It can also be a great way to build your brand, communicate and stay abreast of whats happening in your industry.
The Secret to Maximizing Your Internet Presence (Blogging)
Internet presence is a crucial part of any agents success. And blogging is a good, inexpensive way of getting information across to prospective buyers while building relationships and generating leads.
How To Become A Paperless Agent (Tablets)
The mobile revolution has forever changed the homebuying transaction and everything that comes with it. What used to take days to achieve can now be done at the touch of a button. And for an inherently mobile profession like real estate, tablets and other mobile devices can only affect positive change.