Prior to the Internet, the protection of data was taken for granted. With the move to a digitized world, security breaches in all industries, including real estate, are a given and identity theft has become one of the fastestgrowing crimes in the world. While government agencies and corporates are coming up with measures to combat these crimes, its up to individuals to safeguard their personal information.
The Internet and the wealth of information and tools it provides has forever changed the real estate industry and how agents do business. Real estate professionals need to conduct themselves online as they do in real life with integrity and continue to offer excellent service and cultivate an impeccable online reputation.
Real estate marketing has for a long time suffered from dated design.