In the rapidly growing digital age, how consumers receive information is everchanging. Real estate agents and brokers need to move away from oldfashioned ways of marketing their businesses and listings and learn to use and embrace the tools of technology.
The Internet and the wealth of information and tools it provides has forever changed the real estate industry and how agents do business. Real estate professionals need to conduct themselves online as they do in real life with integrity and continue to offer excellent service and cultivate an impeccable online reputation.
Podcasting is an inexpensive, fun way of getting your message across, promoting your brand and business and connecting with prospective buyers and sellers. It puts you in the driver seat as you have control over what kind of content you want to convey and in which way you want to do it.