A staggering 85 of agents entering the industry have no sales experience. Combine this with minimal real estate knowledge and a lack of skills in several key areas, and were left with an industry destined for high failure rates. To counter this, education is paramount. This chapter looks at two popular selfimprovement options: designations and coaching.
The real estate industry is saturated with agents and there are now fewer traditional transactions to go around. In order to stand out in the market, there are a number of things savvy brokers can do, including using the Internet to your advantage, building a team, having a solid business plan, acquiring a competitor, trying a new business model, using a virtual assistant, and diversifying your business.
In the rapidly growing digital age, how consumers receive information is everchanging. Real estate agents and brokers need to move away from oldfashioned ways of marketing their businesses and listings and learn to use and embrace the tools of technology.