Changing Consumer Characteristics
There is not one single customer type. Increasingly we are learning that different generations and different groups behave differently and have differing needs based upon a wide range of factors. Specialization, coupled with niche marketing, will provide agents an excellent opportunity to gain a competitive advantage in the future.
Shattered Glass: Women, Youth & Minorities Step Up To Leadership Roles
Gone are the days of the real estate industry being a boys club dominated by older white faces today, increasingly, minority groups such as women, a wider range of ethnic groups, and younger generations are shattering glass ceilings and taking on leadership roles, helping to bring about positive change in the industry.