Slicing the Marketing Pie – Chasing the Consumer

The real estate industry, which over many years has become complacent in its marketing methods and approaches, needs to re-evaluate how it markets “Homes For Sale.” Individual agents must adapt quickly to counter the efforts of outsiders and internet companies

Formation is Leading Real Estate to the Perfect Storm

After four decades the MLS systems working reasonably smoothly, the industry has now entered a stage in which brokers and agents don’t really know what they have on their websites, or for that matter what information of theirs is on some else’s website.

2006-2007 Report Review

Listed within are the top 15 trends listed in the 2006 Report with the executive summary used in that Report. Beneath each we have provided a short commentary as a type of report card and as a transition to the 2007 Report.

Changing Consumer Characteristics

There is not one single customer type. Increasingly we are learning that different generations and different groups behave differently and have differing needs based upon a wide range of factors. Specialization, coupled with niche marketing, will provide agents an excellent opportunity to gain a competitive advantage in the future.

Development of the Internet

Technology has significantly influenced the way the real estate marketplace operates. The pace of technological change has been startling. However, the Internet is a very dynamic beast, and although we as an industry have advanced with e-mail and e-commerce, we have more coming down the pike, including ASP, Wi-Fi, broadband, and blogging.