The Tug Of War Has Started… Again: The Evolving And Changing Real Estate Business Model
Two decades ago, the real estate industry waited with bated breath as terms like disintermediation and new business models were thrown around, and many thought brokerage companies and agents were going to disappear entirely as a result of changing technology, the Internet, and the collapse of commissions. While its been far from the doom and gloom anticipated, the industry is changing rapidly, and recently there have been increased calls to again look at reengineering the real estate brokerage model.
The New Digital Currency
In the rapidly growing digital age, how consumers receive information is everchanging. Real estate agents and brokers need to move away from oldfashioned ways of marketing their businesses and listings and learn to use and embrace the tools of technology.