In this report, T3 Sixty addresses questions related to brand in real estate. Do brands matter Is it the agent brand, the brokerage brand, or both
Franchising has shaped the industry like few other concepts or strategies. Its impact ranks with the MLS and the Internet as one of the top three gamechanging strategies in real estate since World War II. This 2010 report is an indepth review of the franchising model in real estate.