The Internet and everything that comes with it has affected personal, public and professional landscapes. We now exist in a digital world, and for better or worse, it has changed the way we do business. Is it a question of shape up or ship out How do professionals keep up with the times and what are the pros and cons of doing so
Two decades ago, the real estate industry waited with bated breath as terms like disintermediation and new business models were thrown around, and many thought brokerage companies and agents were going to disappear entirely as a result of changing technology, the Internet, and the collapse of commissions. While its been far from the doom and gloom anticipated, the industry is changing rapidly, and recently there have been increased calls to again look at reengineering the real estate brokerage model.
The real estate industry is saturated with agents and there are now fewer traditional transactions to go around. In order to stand out in the market, there are a number of things savvy brokers can do, including using the Internet to your advantage, building a team, having a solid business plan, acquiring a competitor, trying a new business model, using a virtual assistant, and diversifying your business.