For half a century franchising has continued to be very successful business model in the residential real estate brokerage industry.
There have been major changes to the traditional real estate business model in the past couple of decades, but in order to survive in a tough industry, brokerage companies need to keep evolving. These 10 powerhouse firms have done just that and are reaping the rewards.
Franchising has shaped the industry like few other concepts or strategies. Its impact ranks with the MLS and the Internet as one of the top three gamechanging strategies in real estate since World War II. This 2010 report is an indepth review of the franchising model in real estate.