
Publication: Swanepoel Trends Report (2021)
Trend 01
Real Estate in a Post-Pandemic ‘New Normal’
There have been few impacts as large or as deep on the residential real estate brokerage industry than the ones brought on by the COVID-19 pandemic.
There have been few impacts as large or as deep on the residential real estate brokerage industry than the ones brought on by the COVID-19 pandemic.
In recent years, thanks to technology and a maturation of the real estate team phenomenon, a new business model is enabling brokers to increase profit margins.
Real estate offers so many opportunities to so many, yet homeownership and real estate careers remain racially unrepresented.
In many ways Realogy defines the residential real estate brokerage industry. It operates both the nation’s largest brokerage and its largest franchise company.
In just 12 years, eXp Realty has become the nation’s fourth largest brokerage by annual sales volume and, in just the last four years, has grown agent count by more than 20X to over 32,000 agents.
For half a century franchising has continued to be very successful business model in the residential real estate brokerage industry.
Details on how brokerages can take advantage of this lucrative opportunity
The Clear Cooperation Policy, which clarifies how MLS participants can market homes for sale before broadcasting throughout the MLS, went into effect in 2020.
Homeownership is a key part of the nation’s economy, communities and, of course, the residential real estate brokerage industry.